Football has always been part of who I am.
With my Argentine background, I was fortunate to grow up surrounded by South American football culture. Whether it was at school, on the street or at the local park, I spent countless hours with a ball at my feet.
It was never just about playing football. It was about creativity, expression, improvisation and learning to solve problems through the game itself.
One of the biggest influences on my development came between the ages of 14 and 16, when I worked with a technical coach who completely changed the way I understood football.
His South American-influenced approach introduced me to a deeper understanding of the game: how to deceive opponents, manipulate body positioning, master different techniques and use technical ability intelligently.
Those lessons stayed with me throughout my playing career and remain a fundamental part of how I coach today.
Why I Started G10 Fútbol
In 2013, as my playing career was winding down, I recognised a gap in Australian football development.
The game was constantly evolving, but I felt that much of the training available to young players wasn't keeping pace.
I also understood something that I believed was being overlooked: the importance of developing the individual footballer.
Long before private football training became popular through social media, I believed players needed an environment where the focus was entirely on their individual development.
Club football plays an important role in developing teams, tactics and collective understanding. But individual training offers something different.
It allows us to identify a player's strengths, address their weaknesses and develop their technical ability, confidence, creativity and decision-making in a more personalised environment.
The better the individual player becomes, the more they can contribute to the team.
That's the philosophy G10 was built on.
From Humble Beginnings
G10 didn't begin with a purpose-built facility or expensive equipment.
It started with a handful of players, mismatched footballs, random cones and a cheap pop-up goal that sometimes took ten minutes to figure out how to fold away!
What I did have was a clear vision of how I wanted to develop footballers.
I wanted to create an environment where players weren't simply told what to do, but were guided to understand why, when and how to execute their actions.
An environment that encouraged players to think independently, experiment, make mistakes and develop their own identity on the pitch.
The Philosophy Remains
Today, G10 has grown from those early sessions into a dedicated football development academy with two indoor training facilities in Sydney.
The facilities have changed. The equipment has improved. The game continues to evolve.
But the philosophy that started G10 in 2013 remains the same.
We believe in developing technically intelligent, creative and confident footballers who can recognise situations, make decisions and express themselves under pressure.
Our role as coaches is to guide that development, not dictate every action.
Because ultimately, when you develop the individual, you elevate the team.
